Conclusions
The province of Ica is not a formality in its accommodation services, catering and transport, causing decline of the quality of services provided.
The standard of living is low average, due to lack of basic services in the area and the poverty level q affects this province.
The level of middle-level education is low due to the lack of schools shows a relatively upward illiteracy rate in the last year.
The province of Ica has a large number of tourist attractions in the first hierarchy, which would facilitate the planning of various tour operators and tourist attracting attention faster.
STRENGTHS
• Strategic location. It is located between areas of tourist influence: Lima, Cuzco, Arequipa.
• Four hours of the largest issuer of domestic tourism and gateway for inbound tourism.
• articulate the main tourist hub of Peru tourist circuit.
• Access and connectivity, three categories: Land, sea and air.
OPPORTUNITIES
• Growing international market interest issues related to environment, culture, nature and adventure.
• Growing international diffusion of Peru and abroad.
• Increasing demand for places in nature.
WEAKNESSES
• Tourism messy
• informal street trading
• Low quality of tourism services.
• Plant poor tourist facilities and equipment.
• Lack of tourist information
• Lack of civic awareness in the population and tourism
• Low utilization of tourism resources as a result of poor management of public investment.
THREATS
• Insecurity and increasingly common crime.
• Inadequate government resources for tourism.
• Interference and conflicts between officials and institutions for resource management.
• Shortage of water.
ICA tourism project
Sponsor:
Start an advertising network by Promperú and various travel agencies, which provide information on tourist attractions and services in the region, through newspapers, television and the Internet mainly, which provide accurate and updated data
Infrastructure:
Construction of tourist facilities, restaurants and lodging establishments, which will increase the capacity of reception of tourists to the province and also improving accessibility by land, roads and signage needed.
Training:
Provide facilities for study of tourism services through conferences, courses providing Mincetur, which granted certificates of study and ability to work in a tourist establishment.
Categorization:
Study campaigns and legalization of all tourist facilities, with free advice to repair the deficiencies of the establishments and facilities for the licensing of temporary and permanent work.
Objectives
- Increase the seating capacity of tourists, byØ increasing the tourism plant in the province of Ica.
- To provide a better standard of living, bothØ residents and visitors, through the implementation of basic services.
- To improve the standard of tourism services byØ keeping to the rules categorizations tourism.
- Spreading the province of Ica, through heavyØ advertising by various means.
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